Quite interesting this.. It seems that LoveFilm is taking over Amazon's UK and German DVD Rental services, which would make them all powerful in the DVD Rental world. It gives Amazon about a 30% share in the company, and means that they will be all the more prepared for the future when legal downloading comes more into play.
It makes sense really, as it probably benefits both companies in the long run, and will leave them both with a bigger customer base. It means that their direct competitor now is Blockbuster.
I thought that this tied in quite well too with the recent news that ISP's may soon be given the power to police illegal downloads. (Article here) If this is the case then more and more people will be flocking to sites just like LoveFilm. I think it's a good move to be honest, as a lot of people do abuse the system, and it is stealing no matter what way you look at it. But it's not just studio bosses losing money, it runs all the way down the chain. Some TV shows and artists are even dependent on DVD sales to keep going (Family Guy being a good example).
Anyway, I've been umming and ahhing over LoveFilm for a while now, and decided that I actually will sign up. I've bought loads of brand new DVDs recently and it's probably going to be best in the long run. It'll also enable me to see all the films I've always wanted to see but never fancied buying - and that can only be a good thing!
- Jimmy
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